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The Latest News From WSJ: Using Technology
Apps Created for Small Business New services have cropped up to help even the smallest and most local of businesses make iPhone apps, pitching the programs as the next must-have marketing tool. Passwords 101: Protecting Your Data A tiny firm's data can be just as sensitive as that of a large company – and a breach of security just as damaging. Here's how to instill the best password practices. Firms Get Hand With Twitter, Facebook Some small-business owners, overwhelmed by the time commitment required of marketing their products and services via social media, are hiring consultants to lend a hand. Social-Media Con Game Companies find new ways to battle fraudsters who create fake corporate profiles. A Start-Up's Tale, Tweet by Tweet The wise use of social media could help speed the birth of many new ventures if a business owner knows how to connect with the right people and learn from their conversations. The Customer Knows Best For small businesses looking for advice, the Internet provides an ideal consultant: the consumer. Naming Rights Relief may be on the way for small businesses stuck with bad Web addresses. Next year, the organization that oversees the Internet will start selling rights to an unlimited number of new top-level domains. A Small Company's Web Video Contest Gets People Talking A song-parody contest helped a classroom technology firm grow closer to teachers and students as well as generate sales leads. |
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