Where do you find the ROI for listening to your employees?
With growing topline revenue. Companies who listen to and engage their employees for ideas and suggestions, recognize them for their work, hear/see what their strengths are and their dreams...are...

Twitter to SXSW: You’re Using Our Product Too Much.
I’m at the Dachis Social Business Summit here in Austin right before SXSW kicks off. Like all conferences they’ve established a hashtag #sbs2010. While trying to follow along with the rest of my atten...

Companies Spend More on Email Than PPC; 39% Have No Clue of ROI
Wouldn’t it make sense that if you spent more money on email marketing than pay-per-click marketing, you’d have a reasonable explanation for that choice? Well, according to the data discovered ...

Tax free money from your business!
This is one of the few sure fire ways to get tax-free money out of your business. Legally, I mean. Misused and misunderstood, I am setting the record straight on Director's Expenses. But first, you...

Customer Experience: Do You Really Know Your Audience?
It’s no surprise that the increasingly social web have enabled customers to be heard while helping to improve the very products and services they’ve purchased. As millions of people continue to sear...

Customer Service or Customer Care?
With prices of just about everything high and going higher, part of what's offered as value in the marketplace now is customer service.  It's not enough just to exchange goods for legal tender.  Bus...

We Need to Completely Rethink How Business Operates Using Social Media
I’ve mentioned the book I’ve been working on. I’ve actually made considerable headway on the weekends (except I can’t come up with a good title to save my life) and thought I’d share my current wo...

8 Signs of a Positive Leader
Yesterday I added my two cents on sensationalism across so many aspects of our lives.  Today - I want to share my perspectives on the signs of a great leader. Not the sensationalism oriented gurus ...

Edelman Digital: When Is Your Website A Community?
  One of the pet projects I've taken on since joining Edelman has been assuming the responsibilities of the "website", an initiative that as many professional services firms can relate to began ...

When Persistence Doesn’t Work
We’ve been taught that if we just persevere and persist, we will ultimately win. Like the man who is told there is a million dollars behind a thick brick wall, and he is given a small chisel ...